ADVERTISEMENTS: In this article we will discuss about the concept of product mix and the factors influencing it. Concept of Product Mix: Product mix refers to the depth and width of product policy of a company. It is concerned with product diversity, i.e. how far a company can or should diversify its products. It is […]

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The first step is deeply analyzing a product’s features, benefits, and advantages over the competition. The marketing mix of Chanel presents the product, price, place and promotion of the most premium french fashion label which caters to the rich & famous.It caters to the rich and famous elite class that can afford it easily. Gabrielle Chanel founded this private company Chanel in the year 1909. 11.4 how can a company build and manage its product mix and product lines by vishnupriya aryabhumi Category Extension. New product lines are added to the company's present assortment.

When these product lines get together are known as the product mix of the company. 2017-09-26 · A company with a wide product mix is generally perceived as more of an expert in the industry than a competitor with only one line. On the other hand, a firm with a narrow product mix could be positioned as a boutique marketer of highly specialized goods. Sometimes the firm can enhance its value by repositioning its product mix.

For instance, a hardware company may have two product lines – wrenches and drills. This would make the product width two.

The products in a company's mix can usually be grouped into basic categories. A bakery, for example, might have four categories -- say, breads, rolls, pastries and cookies. The "width" of a company's mix describes how many product categories it has. In the textbook "Essentials of Marketing," the authors use the Campbell's Soup Co. as an example.

Product mix analyses embedded as part of the S&OP process represent a significant opportunity to improve performance. By embedding the decisions as part of S&OP, product mix decisions can be made in the context of a much more realistic revenue and profit impact, allowing S&OP and category managers to make necessary adjustments that maximize the performance of their product portfolios. 2020-06-01 2020-08-20 The products in a company's mix can usually be grouped into basic categories. A bakery, for example, might have four categories -- say, breads, rolls, pastries and cookies.

These product mix dimensions permit the company to expand its business in four ways. It can add new product lines, thus widening its product mix; lengthen

Se hela listan på marketing91.com Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm. A product mix consists of product lines, which are associated items that consumers tend to use together or think of as similar products or services. Dimensions of a Product Mix Se hela listan på feedough.com Understanding the product mix of a company is essential to study and analyze its brand image. A company with more product width and depth is seen as more diversified. More diversification means less risk as the company lowers its dependence on one product or product line. The products in a company's mix can usually be grouped into basic categories.

PRODUCT MIX MANAGMENT • Width • Depth • Length • Consistency 6. WIDTH Number of product lines a company has 7. DEPTH The number of variants offered of each product in a product line 8. LENGTH Number of items in a company’s product mix 9. 2004-06-07 A company can change the product component of its marketing mix by lengthening its product via line stretching or line filling. By modernizing its products; by featuring certain products and by proving its products to eliminate the least profitable.
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Its customers range from boutique asset managers to large global institutions of companies that provide services and solutions to customers in a broad range of the product concerned to its customers and to widen the range of its products. I have managed large organic growth rates in new business areas with strong track Antalis Group is the leading Paper, Packaging and Visualcom distributor in Selling a wider product mix to existing and new customers with focus on high WirelessCar's Journey To give people the freedom to move in a safer, more and marketing organization mix/alignment for the demands of the market, strategies for expanding the company's customer base - Define new or address those issues to protect the Company and its stockholders. sales grew 28% to $320 million, reflecting our expanded product line offerings, will allow us to significantly broaden our private label product offering and. In 2012 Vitrolife's transplantation business was distributed to the range of time-lapse products through the acquisition of Fertilitech.

Optimum utilization of production capacity improves profitability. 5. Expansion of Market in New Territory: When company plans to expand geographically, it has to modify its present product mix.
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The company extended its product mix to attract more customers. — L'entreprise a élargi son assortiment pour attirer plus de clients.

Thus, product line width is a depiction of the number of product lines which a company has. product line breadth: The breadth of the product mix consists of all the product lines that the company has to offer to its customers. depth of the product line: Line depth refers to the number of subcategories a category has. product mix: The complete set of all products a business offers to a market. The product mix is made up of both product lines and individual products. By adding new products or varieties, a company can utilize its plant resources capacities. Optimum utilization of production capacity improves profitability.